📈 Chenel Basilio writes about a strategy Harry from Marketing Examples used to grow his newsletter to 130K+ subscribers…
He calls it “Growth Loops” — and it’s so simple, yet so genius.
It’s the opposite of conventional marketing advice: Instead of sending newsletter readers to his website only, he gets them moving around multiple platforms.
For example…
Harry sends out an email about how to make your marketing “realer”.
Instead of wasting a newsletter click on [sending subscribers to] his website, Harry shares a link in his newsletter that links over to a tweet thread.
He asks his readers (the “raving fans”) to ‘like’ his thread about that post they just read.
🔄 That results in the following loop…
1. Readers click the link and like the tweet thread
2. Which signals the algorithm that these posts are valuable.
3. Which puts it in front of more Twitter users
4. Resulting in more impressions, likes, comments, and shares.
5. This inevitably leads to more Twitter followers
6. Which leads to more newsletter subscribers
Here’s a post Harry sent out to his newsletter in 2020…
📝 At the end of the email he wrote…
If you’re feeling the Christmas spirit please do forward to a pal, share on Twitter, wherever.
That tweet got 173 reposts and 762 likes 😍
And likely a lot of that interaction came from Harry’s newsletter subscribers.
Chenel also shows that Harry’s newsletter and Twitter (X) have been growing at about the same rate over the years, probably due to this strategy.
Could you do something like this with two channels you use, get that flywheel spinning? 🤔
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