Quiz For Daughter’s Birthday Led to $287K/Month Business

Stefan Debois is the founder of Pointerpro, software that helps consultants create online quizzes and give personalized advice reports to their customers.

In a recent interview, Stefan reveals that Pointerpro is currently doing $287K/month in revenue 🤯

The origin story…

I founded Pointerpro in 2012. At that time, I was working as a consultant and I felt it was time for something new.

It all started with a creative idea I had for the birthday of my daughter.

For fun, I created an iPad Quiz for her birthday. After completing the quiz, contestants didn’t just receive their results but also got pictures, videos, and fun trivia about my daughter.

😍 People liked it so much that Stefan put the app online for free…

…and it gained popularity very quickly. I started interviewing the users to see what they were using the software for and noticed that I could build an entire business model around this app.

And…

We had a couple of hundred users on the free version and the goal was to convert a number of them to the paying version. That’s how it went from a free to a paying product.

🚀 After launch…

I reached out to bloggers who wrote about iPad apps or new software innovations and I asked them if they could include the launch of my product in a special dedicated blog post or on their social media. I think in those days it was easier than now, but a lot of them responded positively!

I remember even being on mashable.com, which was a big internet news site at that time. We had a lot of traction from that publication. Maybe it was beginner’s luck but it gave us a traffic boost in the beginning.

In terms of marketing…

We engage actively in SEO, link building, networking with relevant communities, and other “free” strategies…

But we also make use of paid solutions such as Google Ads and software review sites like Capterra or G2. A good marketing mix is essential for the growth of your business.

I love how Stefan’s little project turned into a big business.

He made a fun quiz about his daughter and it evolved into a $3.4 million a year enterprise 💰

What fun little projects have you thought about building?

Might be worth spending some time on them, even if there’s no obvious way to monetize.

Release them into the wild and see what happens 🧐

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