As of this writing, Google – or rather Alphabet, its parent company – has a market cap of $1.8 trillion, making it the 6th most valuable company in the world 🌎
Keep that in mind while you check out this website: Killed By Google
That site lists all the projects Google has shut down over the years 😵
For example…
- Google Domains
- Google Podcasts
- YouTube Stories
- Google links
Lots of those projects had value but not enough for Google to keep them alive.
I know from personal experience that it can be really hard to kill something I’ve built. When I do that, I’m essentially admitting that I wasted loads of time and energy 🙈
But as we can see from Google’s example, even the biggest and best companies in the world don’t hit a home run every time.
Far from it.
And I think it’s safe to say that Google wouldn’t be so successful today if not for their constant attempts at new products.
And their willingness to keep trying despite hundreds of failures 😎
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