I’m a big basketball fan, so I love this article about the San Antonio Spurs and their secret team dinners.
There’s a great lesson in there for anyone running a service-based business, online or off. Jeremy Threat was a 29-year-old restaurant manager who went above and beyond in preparation for one of those team dinners…
[Threat] explains how hours earlier, when he had learned that the Spurs might be coming in, he’d recalled a Wine Spectator magazine feature that had listed many of [Spurs head coach Gregg Popovich’s] favorite wines. He explains how he’d called a nearby friend who possesses a deep cellar, how his friend had hauled in about 120 bottles worth roughly $50,000 in total, how Threat had built the list that Pop now holds of 54 wines
Popovich was so impressed that he bought 20 bottles of wine that night, more than $15,000 worth.
As a result…
A few days later, Threat’s star begins to rise. Word spreads. He’s interviewed by the local paper. Guests begin pouring in, asking for Popovich’s list. And within a couple of years, Threat will go on to work with the acclaimed Thomas Keller Restaurant Group. There, he’ll engage with some of the biggest wine connoisseurs on the planet.
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