One of our reads this month in the Freedom Business Builder book club is Jay Abraham’s Getting Everything You Can Out Of All You’ve Got.
It’s a bit dated and oversimplified in places, but still a treasure trove of ideas for boosting your business.
The following cold calling story from the book is a great example of how to get the attention of a key prospect… and it reminded me of a scene from the Matrix 🙂…
Another client, an executive for a major advertising agency, wanted to talk with the CEO of a company about to look for a new agency. My client wanted his agency to be in the running, but he was having trouble getting in touch with the CEO in question. Our solution was to have the agency buy a cellular phone with hundreds of airtime minutes prepaid. (A couple of hundred dollars.)
The phone was then delivered by messenger to the CEO. The messenger immediately called the agency to confirm the delivery. My client then dialed the cell-phone number. The CEO answered and the advertising executive got a valuable five-minute conversation with him.
At this writing, only three advertising agencies are in the final review for the account, and my client’s agency is one of them.
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