Neil Patel polled 483 companies to figure out the value of 100 followers on each social media platform.
Among the findings:
- Pinterest drives the most traffic (almost 5 visits per 100 followers), while Instagram drives the least (almost 0 visits per 100 followers).
- LinkedIn scored the best on engagements per post, while Twitter scored the worst.
- Instagram dominates in terms of video views per 100 followers (no doubt helped by their loose definition of a “view”).
- LinkedIn dominates for turning followers into email subscribers.
- Companies were generating more than 7% of revenue from social media traffic in 2015. Today, less than 2%.
Overall, I come away from that article with a much better impression of LinkedIn – it ranks #1 or #2 in every category!
Is your business active on LinkedIn?
If so, how is it working for you?
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