If you’ve been following up with a client or lead and hearing nothing back, try sending this email:
Since I have not heard from you on this, I have to assume your priorities have changed.
That’s it.
Kai Davis calls it The Magic Email and writes:
It’s simple, intentionally vague, and absolutely effective.
I get at least a 50% response rate with most of them being positive.
It works because it makes it clear to the recipient that you’ve moved on. Since people are loss averse, their natural inclination is to reply immediately in order to keep you from walking away. You’re taking back control of the situation by declaring it over.
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