A tweet from freelance copywriting superstar Danny Margulies:
In 7+ years I have never not — upon receiving a payment from a freelance client — let them know I received it, and thanked them for sending it.
Every client. Every payment. Even the ones who’ve paid me every week.
If you’re not doing that you’re missing a huge opportunity.
Here are some other “excuses” to touch base with your past or present clients:
- You saw an article you think they’d appreciate 📰
- You were checking out their website/copy and had an idea for how to improve it 💡
- You saw they had a big win and you want to congratulate them 👏
I’m sure you can think of a few more yourself.
The point is that you should regularly touch base with your past clients.
I’d say at least twice a year.
Stay on their radar, and you’ll be the first person they think of when they have need for whatever service you offer.
(Of course, you also need to have done excellent work for them in the past.)
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