🍔 This advice from Andy Johns tastes pretty good:
More businesses need to be like Chick-fil-A and In-n-Out. The menu is simple, the service is excellent, and the quality is high. […]
The lesson is clear: do less, do it well, and be consistent. […]
Both In-n-Out and Chick-fil-A were started in the 1940s, but growth hasn’t plateaued nor has their cult-like following. Chick-fil-A’s revenue tripled between 2010 and 2019.
Meanwhile, the rest of the fast-food industry has attempted to compete in the market by serving up one ludicrous menu item after another. Carl’s Junior created fruit loop donuts. Taco Bell sold us Kit Kat quesadillas. It’s like the fast-food industry conducts strategic planning using junk food mad libs. And McDonald’s? They tried to make us eat salad!