That’s the story of @Keondra.K on TikTok, who works at a homeless shelter for $18/hour to make ends meet 🤔
From the article, right after noting that TikTok is valued at $75 billion:
“Influencers are producing free content for a commercial platform that is making money off them. The platform is extracting the value of their labor,” said Alice Marwick, a professor of communications at the University of North Carolina at Chapel Hill. “As someone putting out content, you might get lots of validation and positive feelings out of it, but that’s true of any work, and people should be compensated for it.”
Keep this in mind before you pour lots of time and effort into growing a following on someone else’s platform. If there’s no clear way for you to monetize, you’re essentially working for free to build someone else’s business.
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