The psychology behind TikTok’s addictive feed

An excellent overview of TikTok and why it’s so addictive.

Worth a look whether you’ve used TikTok or not. It’ll help you understand the platform better 🤓

My favorite quote:

I swiped through 183 more videos. It was like eating dessert non-stop while being already full.

Related: you might have heard about Trump seeking to ban TikTok in the US – here’s the latest on that.

Also related: if you run a “boring, mundane business,” you could probably go viral on TikTok.