High-level content marketing strategy

This article by Grow & Convert details how they helped a client – a concussion treatment center – double their monthly consultations via content marketing.

Several things I like about it:

• Great example of a case study showcasing the positive results achieved for a client, thereby attracting new clients.
• They dofollow link to the client’s website several times, further helping that client’s SEO.
• Strong argument for why you shouldn’t always prioritize high search volume keywords.
• The “readability index” to decide if long-form, written content makes sense for a business.
• They got the client’s DR37 site outranking sites like MayoClinic (DR92) for solid keywords.

Definitely worth a read if you’re into SEO or content marketing, and another one of those articles you could take to prospective clients and say, “How about I apply this strategy to your business?”

(If SaaS is more your thing, read this.)