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4 kinds of side hustles

Justin Mares is the co-founder and CEO of Kettle and Fire, a multi-million dollar D2C bone broth company.

He writes about the 4 kinds of side hustles:

  1. Buy an existing asset
  2. Launch a product on a marketplace with existing demand
  3. Launch a unique, one of a kind product in a new space where you can buy demand (Adwords, Facebook, etc.)
  4. Arbitrage (Craigslist, Airbnb, trading, Uber)

Justin points to #2 as his favorite, but #1 sounds increasingly to me like a legit “hack” for making money online.

So long as you buy smart, of course 🤓

An example from Justin:

I know one guy who found a watercolor tutorial site with a ton of organic traffic. To monetize, the site was showing Google ads on the sidebar, and using Amazon affiliate links. All told, it was pulling in $500-1000 per month.

My friend then bought the site, developed a paid course around learning to paint watercolor, and was making 10k+ a month in just under 6 months.

You can look for online businesses to buy on marketplaces like Flippa and Empire Flippers.

Related: 40+ ways to come up with a business idea

Published: October 2, 2020

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