BBC.com reports on the rise of virtual YouTubers, aka VTubers, especially in Japan 🇯🇵
The most popular VTuber channel has grown from 200k subs last December to almost 3 million today.
The most watched video on that channel is a music video by a VTuber named Kizuna AI, with 14 million views…
Social Blade estimates the channel is earning as much as $30k/month from YouTube ads alone (though probably more like $15k/month), and they surely make a nice bit more selling music promoted on the channel.
From the BBC article:
Google’s Earnest Pettie says the amount of daily views of VTuber videos this year is quadruple last year’s figure.
Gree, one of Japan’s biggest mobile app developers, plans to invest 10bn yen ($88m) over the next two years into developing virtual talent, creating more live-streaming opportunities, building filming and animation studios, and giving creators resources.
Related: this virtual Instagrammer has 2.8 million followers and the company that created her was valued at $125 million last year 💰
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