How much Instagram Influencers earn

Klear just released some insights from a survey of 4850 Instagram Influencers.

Here’s the PDF.

Main thing there is how much Instagrammers charge according to the size of their audience…

• Up to 5k followers: $65 post, $111 video, $53 story
• Up to 30k followers: $170 post, $261 video, $100 story
• Up to 500k followers: $535 post, $960 video, $222 story
• More than 500k followers: $2738 post, $4678 video, $1205 story

Other insights from the survey:

• UK influencers are the highest earners, followed by Canada and USA.
• 84% of influencers are women, yet men earn 37% more.
• Influencers aged 18-24 have the highest average rates (but 25-34 year olds aren’t far behind).

Note that the survey is a pretty small sample size – by one measure there are more than 500,000 active influencers on Instagram – and Klear is in the business of influencer marketing. So take those findings with a grain of 🧂