Seth Godin published his first blog post in January 2002.
And I believe he has published at least once a day since, amounting to 8000+ days 🤯
Accordingly, he has one of the biggest blogs in the world.
I went through some of his best posts 👀 and found a few things in common.
One is his emphasis on just getting started.
He writes in one post 👇
Beginning is underrated.
Merely beginning.
With inadequate preparation, because you will never be fully prepared.
With imperfect odds of success, because the odds are never perfect.
Begin. With the humility of someone who’s not sure, and the excitement of someone who knows that it’s possible.
📝 From another post….
Start small, start now.
This is much better than, ‘start big, start later.’
One advantage is that you don’t have to start perfect.
You can merely start.
And starting doesn’t have to be complicated…
Find ten people.
Ten people who trust you/respect you/need you/listen to you…Those ten people need what you have to sell, or want it.
And if they love it, you win.
If they love it, they’ll each find you ten more people (or a hundred or a thousand or, perhaps, just three).
Repeat.
This approach of starting small and growing organically is very different from the popular model of huge marketing launches and press releases.
But according to Seth, simple is better…
the idea of a ‘launch’ and press releases and the big unveiling is nuts. Instead, plan on the gradual build that turns into a tidal wave.
His own blog is a testament to that 💪