Dean Walton founded Endorsal.io back in 2019.
It’s a SaaS that helps businesses collect reviews and testimonials 💬
Dean writes on the company’s one-year anniversary that it’s going well, in large part because he validated the idea before he built the product…
I began fleshing everything out in my mind and visualised exactly how it should look, feel and, most importantly, work. Then, instead of following my usual path (months of development plus uncertainty surrounding the launch), I decided to launch the idea first, without a product.
He built a simple website that described the software and allowed people to pre-order.
Within a few weeks…
By then I’d had a few hundred people sign up to the mailing list, made a few thousand pounds in pre-sales and even been approached twice with interest to buy the company.
All without a product.
While I was thrilled, all I kept thinking was… “I wish I’d figured this out five years ago!”.
Could you test out your business idea the same way?
Throw up a quick website, drive traffic to it, see what kind of interest you get.
Better yet, if you have a decent following on social media, can you describe your idea there and measure the response?
Nat Eliason did that last year before building a course that went on to earn him $400,000 (details here).
Written by 
