Some insight into how one creator has earned almost $3 million via Snapchat’s Spotlight (basically their version of TikTok)…
Spotlight, in what was most likely an attempt to drive traffic away from competition posed by TikTok and its creator fund, declared it would splurge a daily ONE MILLION DOLLARS between the most popular and highest rated videos on the app. Enter Cam Casey.
Casey, an online creator who has been lurking on the edges of YouTube and Instagram for a few years, saw an opportunity to exploit this reward system. He worked out that if you make enough videos on a daily basis, they’re bound to wind up on the trending page.
Snapchat’s limit per account was 100 videos per day, so Cam uploaded 100 videos per day.
After three weeks he had 70 videos in the top 100 and had earned $1.5 million 🤑
The key though is that Cam had been making and posting short videos to TikTok and Instagram for a long time before, and was already earning himself a living via those platforms (source).
So he was able to repost a lot of that existing content to Snapchat and cash in on their crazy incentive program.
Some say luck = preparation x opportunity
Cam’s preparation was creating tons of content and learning what kinds of videos did well on social. Then he saw the Spotlight opportunity and went all-in to make the most of it.
Not your typical 19 year old.
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