Ryan Gum shows the first versions of products that turned into billion dollar companies…
- Dropbox
- Zappos
- Airbnb
- Groupon
My favorite…
The Zappos MVP was a fake e-commerce store. Nick Swinmurn took photos of shoes from his local mall and uploaded them to a website. When a customer purchased, he went back to the store, bought the shoes, and sent them to the customer.
MVP = Minimum Viable Product.
The main takeaway here is to start small. Don’t try to build the perfect product before you launch. Build the minimum viable version of the product, launch it 🚀 and see what kind of feedback you get.
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