Pieter Levels is a well-known online entrepreneur, founder of successful sites such as Nomad List and Remote OK (reviewed here).
Someone made a TikTok saying Peter earns $800,000/year in passive income 🤑
Pieter responded:
my revenue is anything but passive / It’s a daily effort and challenge to keep getting sales, ranking on Google, getting traffic and keeping customers happy / Passive income doesn’t exist
I believe passive income does actually exist.
But the inconvenient truth is that the more you focus on it – especially when you’re just starting out working online – the less likely you are to achieve it 😭
The people most likely to achieve and maintain it are people like Pieter who are happy to work long hours consistently, regardless of their earnings.
Paradoxical, ain’t it?