That’s the title of an excellent book by Cal Newport 📖
The words come from comedian Steve Martin, who gives the following advice to aspiring performers…
Nobody ever takes note of [my advice], because it’s not the answer they wanted to hear. What they want to hear is “Here’s how you get an agent, here’s how you write a script”… but I always say, “Be so good they can’t ignore you.”
A recent example of that in practice: after hearing a popular podcaster complaining about their podcast set up and marketing, Henry Belcaster quickly put together a 2-minute video showcasing how he could improve it.
As a result, the podcaster hired him to do just that 🥳
This approach is also effective for landing writing gigs.
The basic principle is that instead of TELLING people how you can help them – which is what most freelancers do when they apply for a job – you actually SHOW them up front.
That way, there’s no doubt in their mind that you can deliver.
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