CPSO Framework

Here’s another framework that might be useful for analyzing a business or evaluating a business idea.

Dane Maxwell lays out his CPSO framework in his book, Start From Zero…

• Customer
• Pain
• Solution
• Offer

Dane gives an example in the book:

PouPoorri dot com – Spray to stop the odor when you take a dump. I know very little about this business, but I do know that it is extremely successful.

– Customer: Humans embarrassed by the smell of their poo out in a public place or at a friend’s home.

– Pain: The humiliation caused by a perfectly normal human action. Poop smells.

– Solution: A spray that covers the top film of the water before you go, so the scent can’t escape.

– Offer: $9.95 bottle.

See how this framework allows you to “see” an income stream quickly? You now have the upper hand by using pattern recognition.

Another framework to check out is my own ⛰ Mountain Framework, which breaks down online business into 6 levels and 19 types.