Here’s another framework that might be useful for analyzing a business or evaluating a business idea.
Dane Maxwell lays out his CPSO framework in his book, Start From Zero…
- Customer
- Pain
- Solution
- Offer
Dane gives an example in the book:
PouPoorri dot com – Spray to stop the odor when you take a dump. I know very little about this business, but I do know that it is extremely successful.
– Customer: Humans embarrassed by the smell of their poo out in a public place or at a friend’s home.
– Pain: The humiliation caused by a perfectly normal human action. Poop smells.
– Solution: A spray that covers the top film of the water before you go, so the scent can’t escape.
– Offer: $9.95 bottle.
See how this framework allows you to “see” an income stream quickly? You now have the upper hand by using pattern recognition.
Another framework to check out is my own ⛰ Mountain Framework, which breaks down online business into 6 levels and 19 types.
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