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5-Year-Old Website: $500,000/Year

Pat Walls
  • Pat Walls

  • Founder of Starter Story
  • $500,000 annual revenue

I occasionally link to interviews on Starter Story in my newsletter, and did an interview on there myself a while back.

Simon Owens recently broke down how Pat Walls launched Starter Story in 2017 and grew it to $500,000 in annual revenue today 💰

What I admire most about Pat is how he relentlessly optimizes and automates repetitive tasks in his business…

Like when the interview goes live, I would have an automated email go out to the founder that would ask them to share it on social media, all that kind of stuff… Or I built this integration between Google Docs where the founders would write the content, and then it would convert with one click from Google Docs to my article format.

What time-consuming and repetitive tasks could you automate or optimize in your business?

Or could you be the person who helps other businesses do this, like this guy on Reddit?

Related: I automated my job over a year ago and haven’t told anyone 😂 

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Updated: March 7, 2025

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