Be Ready When They Slip

Jakob Greenfeld presents a framework inspired by Benjamin Greeley…

“You shouldn’t be afraid of competition. You never know when they’ll slip up, and their customers need a backup.”

Jakob gives several examples and opportunities to illustrate, including Gumroad, Nomad List and Google.

One example I’d add is Trustpilot.

That was once a fairly reliable site for gauging the reputation of a business, but IMO it has become very easy to manipulate their ratings 😈

For example, check out the reviews of an affiliate marketing course called Wealthy Affiliate on there. It has an average rating of 4.9 stars from hundreds of reviews, but read through a few and you’ll find that the majority of reviewers write about their high hopes for the training but fail to report any tangible results.

This is Trustpilot slipping up: they weigh every rating and review equally, regardless of source or substance.

We’re doing things differently at eBiz Facts, which is why Wealthy Affiliate only gets a 2.4-star overall rating on our site, with each reviewer’s contribution weighted by a purpose-built algorithm 💪

I reckon there’s plenty more opportunity for Trustpilot competitors.

Go look up some established businesses in your industry on there, see if you agree with their overall ratings. If not, perhaps that industry could also do with a more reliable review platform.

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