This Nurse Earns $16K/Month From 2 Blogs

Hilary Erickson is a registered nurse and the founder of Pulling Curls 👈

She writes in a recent interview…

I started the website as a “mommy blog” back in 2005 when I had two small boys who were making me pull my curls out. I came up with the name because I wanted to highlight something that made me different, and it’s always been my curly hair.

The site was a hobby for Hilary for many years, and she stayed working as a nurse until 2020. That same year she launched another site, The Pregnancy Nurse.

Now…

The Pregnancy Nurse gets almost 100k pageviews/month, and Pulling Curls gets about 200k. Ad revenue between the two sites is about 5k, about 6-7k from course sales, and maybe 2k from affiliate income, depending on the month.

Hilary’s sites focus on 3 topics: pregnancy, parenting, and home.

She has a course for each 👇

• The Online Prenatal Class for Couples
• The Organized Home
• Family Routines

Sounds like most of her traffic comes via SEO and Pinterest.

Hilary’s advice for following in her footsteps…

Keep working, every day. It’s not a quick way to make money, it’s a job and you have to treat it like that…

If you want money to support your family, it will likely be a slow burn that requires a lot of work upfront.

Hilary’s finance reports show that she earned only $588 from her site in May 2014, about 9 years after she launched it.

She apparently got more serious about her business around then – and presumably had more time to spare with her kids a bit older – and was up to around $4500/month by December 2015 🤑

Even though Hilary is now pulling in about $16k/month, she’s not letting up…

I work about 4-6 hours every day and I think of it as a job. I’m down working before my kids are up and I try to be done before they get home from school.