An excerpt from the book Unscripted by MJ DeMarco…
In this Amazon coaching course, they include a ranking chart on potential product strengths in terms of market, demand, and shipping viability. Products that my friend would avoid like the plague were ranked highly desirable. Namely, easy to sell, easy to import, and easy to ship.
His product? It was ranked poorly. The crowd was told to avoid his product. It’s freaking hilarious. And this guy lives a millionaire dream: travels half the year, owns his house clear, drives dream cars, and lives a life 99 percent of the world would love to have.
You see, selling his product is difficult (and boring), which limits competitors; the products *they* recommended were easy. And while such ease might be profitable for a few weeks, they won’t be profitable long enough to change your life.
It’s so tempting to chase those sexy, get-rich-quick, no-experience-needed business opportunities.
But remember that it’s the difficult (and boring) opportunities that are far more likely to make you legit rich 🤫
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