Biggest Mistake Freelancers Make

Wes Walker writes…

I’ve seen hundreds of sales pitches. The number one mistake freelancers make is telling potential clients what they (the freelancer) can do. Instead, tell your potential clients how you will help them.

For example, if you’re a web developer, don’t tell a client that you will redesign their website. Instead, say you will help them get more customers 💵

Either way, you’re building a website. But with the latter approach you’re speaking to the ultimate outcome the client wants.