Amanda Natividad writes about the concept of zero-click content, which seems to be the best kind of content to post if you want to grow an audience on pretty much every social media channel.
Zero-Click content is content that offers valuable, standalone insights (or simply engaging material), with no need to click. Clicking might be additive, but it’s not required.
Social media platforms like Twitter don’t want users clicking links to other sites – they want to keep people on their platform for as long as possible – so they tend to promote link-less content.
Amanda’s insights in that article are worth paying attention to, since she grew her own Twitter account from 1k to 60k followers in a year 🚀
Related: Josh Spector interviewing Amanda about marketing, Twitter, and writing…
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