10 Minutes of Cold Calling

Here’s a video of Benjamin Dennehy – aka the UK’s Most Hates Sales Trainer – cold calling prospects for ten minutes straight 📞…

From the description:

In this video I make 3 back to back cold calls. Each gets to a decision maker. Each call is different. I never beg, plead or sound needy. I’d rather get a no with dignity than a yes with desperation. The purpose of a cold call isn’t to get everyone to say yes, but to find the right people to say yes.

The last call in particular is masterful. He could easily have gotten a meeting with the prospect, but he pushed it there and then on the phone until it was obvious it would never turn into a sale. Saved them both a ton of time.

If you’re selling a service to local businesses, what do you think would happen if you spent an hour a day cold calling like that? 🤔