$259,258.99 Selling Colors Online

Zeno Rocha is the creator of Dracula, a dark theme for 250+ coding apps.

He launched the project in January 2020 and published this post just over a year later: How I made $101,578.04 selling colors online

Dracula has an open dashboard, and you can see there that the PRO version has now racked up a total of $259,258.99 in sales 💰

Seems a big part of Zeno’s success has been building in public…

Every milestone was shared publicly. Regardless of how big or small, I started to create a habit of publishing quick wins… One day one of my tweets went viral. That caused a huge spike in traffic and sales.

I’m guessing this is his tweet that went viral, from April 2020: From $0 to $20,145.92 in 2 months with a side project

That’s a great example of leveraging one win to achieve the next.

Any time you have some success in your business – eg. your first $100, a new revenue milestone, an awesome client testimonial – consider sharing and celebrating that win publicly, and see what more may come of it.