With This Approach To Business, You Don’t Need Luck

📖 From the book The Education of Millionaires by Michael Ellsberg…

There are always people and niches with unfulfilled needs. With this approach to business, you don’t need to rely on luck, timing, or the fickleness of fads and crazes—just on your own ability to observe and create. Choose a niche, find a need, and then see what could help those people do their job better.

Get good at that process, and you’ll always be able to generate a good income.

But before you go talking to people to figure out how you might help them, watch this 3-minute video: The Mom Test 👀