Clickbait is Unreasonably Effective

Veritasium explains how the title and thumbnail play a huge role in a YouTube video’s success 👍  or failure 👎

A must-watch if you’re a YouTuber or work with one.

Lots of good before-and-after examples in there too, showing how videos got way more views after a title and thumbnail change.

I could see this kind of title/thumbnail optimization becoming a service you could charge decent money for 💵

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