$60,000 via TikTok in 6 weeks

That’s Tori Dunlap’s story.

In terms of followers, it took me 3 days to do on TikTok what it took me 3 years to do on Instagram. But I was ready for it — I have an established, global business, credibility, and products to sell. As a former social media manager, it’s a reminder that consistency, credibility, and serving before selling are what grows your account — not paid ads or manufactured authenticity.

Tori’s biggest hit on TikTok so far (3.5 million views): Making bank teaching women how to make bank

She writes:

One of the smart things I did was waiting to become a creator. I was a consumer on TikTok first, sharing and enjoying videos before I started creating my own. Doing so helped me understand trends, what content well, the way the videos were shot. I got to know the landscape and followed creators doing good work.

A detail that surely serves Tori well: the landing page linked from her TikTok bio.

It’s optimized for mobile, instant credibility with the media logos, and there are clear links to all her best content and affiliate partners 👌