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Todd Moore
- Founder of Tmsoft
- $18,375 monthly revenue
Check out this podcast: Tmsoft’s White Noise Sleep Sounds 😴
Recent episodes include:
- Easter Island Waves 9 Hours
- Box Fan Sleep Sounds 9 Hours
- Rain on Tent Sound 9 Hours
Bloomberg has the scoop on the podcast creator, Todd Moore…
Moore says that his white noise show now gets around 50,000 listens per day… Because Moore doesn’t want to interrupt the calming aura of his show, he opts to include only pre-roll ads. Anchor manages the commercial load and pays Moore $12.25 per thousand listens, which adds up to about $612.50 per day, or around $18,375 per month.
Another white noise podcast – 12 Hour Sound Machines – apparently gets 2x the listens per day 🎧
The Bloomberg article makes it sound like the success of these types of podcasts is mostly luck, with the Spotify algorithm mysteriously promoting some ahead of others.
I guess the takeaway is you never know what will be a hit. You just have to keep taking shots.
UPDATE: As of October 2023, it looks like the fun is over: Spotify Cracks Down on White Noise Podcast Creator Payouts
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