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We’ve featured Tim Bennetto in this newsletter before…
He recently tweeted…
Pallyy’s free tools get 300K visits/mo.
Pallyy is a social media scheduling tool, check out their free tools here 👈
Free tools are a great way to get traffic to your product.
👇 Tim shares how to go about it…
[To] Find keywords
I’ll be using AHREFS for this.
Next, enter a tool related keyword eg. “generator” and also a keyword in your niche eg. “instagram”
You can also use the * as a wildcard ending.
Other keywords you could try: “tool”, “convert”, “maker”.
(Btw, you could do this with any decent keyword tool, not just Ahrefs)
Tim continues…
Find low DR keywords
Look for keywords with a low DR, under 20.
Make sure it also has at least a few hundred searches.
Once you’ve picked a good keyword…
Build your tool
The keyword will be the SEO title of your page, so build a tool that does exactly that.
Can just be a very simple tool, usually I’ll spend 1 day max building it.
You could use AI to help with the build. Big advances lately with GPT-4 Vision 🤖
TLDRAW is a design canvas tool (OpenAI API Key required) that uses Vision. It lets you design your tool and outputs the code.
Ken Schumacher shows how he used it to build a ping-pong game just by drawing it 🤯
Back to Tim, and the final steps after you’ve launched your tool…
Submit [the URL] to Google Search Console.
Promote it.
Repeat
I’ve built over 20 free tools so far. The more the better.
You could add these types of tools to your blog / SaaS / agency / whatever site to get more traffic, leads and build trust.
Or you could build a tools site and monetise with display ads 🤑
A couple of examples of that…