From VA to $600K In Only 2 Years

As I’m writing this, a company called Saenz Global has a broken website and a combined ~2000 followers on Instagram and TikTok.

And yet they apparently earned over $600,000 in revenue in their first 2 years of operations 💰

The company is essentially a small team that provides virtual assistant services for the roofing industry.

Founder Thais Saenz said in a recent interview that she left her corporate job to build the business 🏗

Her first clients were “anyone that is alive and breathing and has a business” and she would help manage their social media presence.

Thais’ initial clients included…

🌮 A taco company
💊 A pharmacy
🪟 A window and door installer
🍕 A pizza shop

Thais started hiring help pretty quick. Then she landed a roofing client, learned how to do permitting for that industry, and decided to niche down and focus on roofers exclusively.

She says niching down “has been the best thing that ever happened to our company.”

The hardest thing about starting the business?

It was all mental, the confidence, the battling the inner doubts… like is someone really going to pay for this? … it was the constant fear of rejection.

I was so afraid to post on Facebook that I had a company because, oh my gosh, what if I don’t do a good job? What are people gonna think? What if my co-workers see all of these things?

To overcome all this, Thais’ motto became, “do things scared.”

In other words: she treated her fear like a pothole, not a dead end. She would see it, acknowledge it, and keep driving regardless 💪

Also a good reminder in that interview about the power of TikTok: when they had only 570 followers, Thais says the company was still getting about 10 discovery calls a week from the platform.

I believe that’s because TikTok is amazing for showing your content to the exact audience it’s made for. Saenz Global makes content for roofers, and TikTok ensures they see it 👀