7.3 Million Views for $1820

Here’s a good example of partnering with TikTok influencers to promote a product.

Tactiq.io is a freemium browser extension that transcribes Google Meet and Zoom calls.

Last year they paid $1820 to creators on TikTok, resulting in 22 videos which generated “7,363,561 TikTok impressions, 920,426 likes on TikTok, and over 150,000 new users.”

Looks like this was the most watched video of the campaign, with a whopping 2.4 million views. You can see all Tactiq’s sponsored videos on TikTok here 👀

TikTok influencers are surely charging more for videos now, but their rates are still likely to be cheaper than influencers on older platforms like Instagram and YouTube.

Oh, and if you don’t have your own product to promote, consider offering this as a service to someone who does.

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