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It’s a “marketing membership for entrepreneurs” called The Pack.
Stephanie Parisi shared some info about the business in a recent interview with James Schramko 💬
Her background is in physical therapy, and it sounds like she started off selling PT-related products online…
Stephanie discovered a passion for marketing when she started selling things online and realized she enjoyed this aspect. She draws a parallel between physical therapy and marketing, seeing as both involve meeting someone, diagnosing their problem through questions, and selling them a solution or plan.
Before launching her membership, Stephanie did two things ✌️
She launched the membership business in 2019…
In her first month of operation, Stephanie earned $400, a modest beginning that she was nevertheless excited about, given she was still new at it all. Her income steadily grew over time, and at the time of recording, she makes a monthly recurring income of $20,000.
In the interview, Stephanie says that YouTube is a key marketing channel for her, which is interesting because she only has ~5K subscribers 👀
In a recent video, she shares several tips that helped her grow her business from $2000/month to $20K/month “in just 13 months”…
Number one: traffic flow.
This is so instrumental to growing your business. You need a steady flow of traffic coming in every single day… My favorite way to do that is YouTube. I get new leads finding me every single day because of YouTube and SEO.
⚠️ But it didn’t happen overnight…
It’s gonna be hard, in the sense that you can’t go out and do one video or one reel and expect it to go viral and get your traffic flow. For me it took months of being very consistent releasing content every single day.
So you need to do the same. Pick your platform – some operate much better for gaining new leads than others – and then execute consistently.
Lastly, there’s some good mindset talk 🧠 in Stephanie’s interview with James…
In terms of mindset, Stephanie advises her members to envision their ideal future selves, such as a 15K per month version, and to consider how that version would show up and make decisions in their current life.
This is not limited to financial gain but extends to personal habits, self-care, and everyday choices. And Stephanie acknowledges that moving towards this version of oneself might involve making uncomfortable decisions and pushing beyond one’s comfort zone.
Lastly, Stephanie speaks of the importance of ‘being’ rather than ‘getting’. James likens it to building a fire: one must first prepare and light it before expecting warmth.
🔥