$1 Million Selling Thin Pillows on the Internet

😴 Spencer Haws recently shared the full story of his $1 million pillow business…

A few years ago, I was sick of not being able to find thin pillows. I LOVE super thin pillows to sleep on.  

The thinner the better.

I couldn’t really find anything suitable online (or in stores), so I decided to create my own.

So, I found a manufacturer on Alibaba, got a bunch of samples, and ended up becoming the “thin pillow guy”.

He listed his product on Amazon, optimizing the title, description, and other elements for SEO 😎

His goal was to be the top result when someone searched for “thin pillow” on Amazon. With minimal competition at the time, he succeeded.

In the first month, Spencer sold $4,399 worth of pillows, all through organic searches on Amazon 🤑

He continued to invest in larger order quantities and created a niche website to attract traffic from Google for thin pillow-related keywords and other relevant terms.

He ended up selling over $1 million worth of thin pillows 💰 primarily via Amazon and Google SEO.

Eventually…

This was always a side project for me, so I decided to sell the business.

I was netting about $15,000/month (after ALL expenses) and sold the business for $425,000 on Empire Flippers.

Takeaway: If a product or service you want doesn’t exist, create it.

There are probably other people who will want it too 👍

And if so, it could become a nice business.

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