+$75,000 Pre-Selling A Non-Existent Product

Back in September, Simon Hoiberg pre-launched a link engagement tool called LinkDrip 🔗

He outlines here how the tool earned more than $75,000 in revenue “before I started building it.”

Simon mainly achieved that by leveraging an existing audience: 18,000+ users of a social media management tool he’d previously built.

Maybe you don’t have a successful business you can leverage to launch another one, but Simon’s story underscores the value of building an audience.

He writes…

Start sharing value and create an audience before pre-launching your product. It doesn’t have to take long. Spent a few hours/week creating valuable content and schedule it to post on various social media platforms.

Engage with your users and use these conversations to narrow in on the pain points your users are having. This will help you tremendously with angling your launch correctly.

The opposite approach is to spend months building a product and then trying to build an audience from scratch during your launch. That’s unlikely to go well.