$25k from first-time ebook launch

That’s Shawn Wang’s story.

The book is called The Coding Career Handbook, and it went from conception to launch in less than 3 months.

Shawn wrote on Indie Hackers:

“I had a lot of small little tactical lessons learned but honestly i dont think I did anything unusual. just followed standard launch advice everybody says.”

He lays out pretty much everything he did at the first link above.

Note that he put ~600 hours of work into it all and spent about $4k on “marketing and book quality.”