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5 threads = 100,000 followers

That’s Shaan Puri’s story on Twitter.

He breaks down his framework for writing viral threads in this value-packed 57-minute video…

A key tip from Shaan is to target a specific emotion in your writing, the main thing you want the reader to feel. Because if they feel nothing, they’re not going to share it.

The 8 emotions Shaan chooses from…

LOL – that’s so funny
WTF – that pisses me off
AWW – that’s sooo cute
WOW – that’s amazing!
NSFW – that’s crazy.
OHHHHH – now I get it!
FINALLY – someone said what I feel!
YAY – that’s great news!

You can use these in your own writing, but also think about how you could offer this kind of writing as a service.

Maybe find people on Twitter who have a decent following but aren’t engaging their followers very well, then offer to write some viral threads for them 🧵

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Updated: March 7, 2025

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