6-Figure Bird Blogger

Scott Keller worked as an insurance agent for many years before getting into blogging. Initially he blogged about finance, but soon got bored of that and turned to blogging about his passion: birding 🐦

Scott’s site is called Bird Watching HQ, and according to a recent profile…

In 2018, the blog made over $30,000. In 2019, it made over $70,000. Then, in 2020, when everyone was suddenly stuck at home, his traffic exploded. He was making more than enough money to quit his job.

Looks like Scott monetizes in several ways:

• Display ads on the site
• Affiliate marketing (example of an article with affiliate links)
• Selling physical products
• Selling a $15 ebook
• Ads on YouTube videos