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Sam Parr runs a daily email newsletter called The Hustle that apparently has over 1.5 million subscribers and does $1 million per month in revenue (source).
Back in 2018, Sam gave this 27-minute talk about the company’s content creation process…
It’s an excellent crash course in how to produce compelling content (or train others to do so). The article he uses as an example – this one – got 15k shares and almost 500k views in less than 2 years.
You can see my notes from the talk in this Google Doc. As I mention in there, Sam’s process is likely more effective for getting content seen and shared on social media than it is for getting ongoing SEO traffic. (You really need to be doing keyword research for the latter.)