They Made $459K Asking People How Much Money They Make

I told you about Salary Transparent Street last July, back when they had 1 million combined followers on TikTok, Instagram and YouTube 😎

It’s run by Hannah and James, a couple in the US. They post short interviews with all kinds of professionals revealing how much money they make.

As I wrote several months ago…

Salary Transparent Street is a great concept in itself. Best I can tell, they only started back in April and have already built up that massive following. Their videos are short and simple interviews, very little editing, and the interviewer rarely appears on screen herself.

And there are plenty of ways they can monetize 💵

Now their audience is up to ~1.7 million and they apparently pulled in $458,918 in revenue in 2022 alone…

And yes, they did only launch in April last year 🤯

The vast majority of their revenue has come from brand deals and partnerships.

They reported $280K in BPI (Brand and Partnership Income) for September, and in October announced a partnership with job site Indeed…

It was really important to us to choose a partner that brought additional value to our community and provided a service that we both already used and loved. James and I both got our last jobs on Indeed and a few others, and Indeed always lists the salary in the job description so it was a perfect fit.

One video that came out of that partnership: We went to Indeed HQ and interviewed Indeedians!

Hannah gives some career advice of her own at the end of another video 👀

Say yes to a lot of opportunities that make you uncomfortable. That’s the best way to learn and the best way to figure out what you like to do and what you don’t like to do.

I reckon there’s lots of opportunity to emulate Salary Transparent Street.

The exact same concept could work well in other countries and languages. Or you could niche down to a specific industry or profession.

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