$20,000 in first 3 months

Removaly is a service that finds and removes your personal data from the internet.

Bootstrappers has the story of how the business launched back in June and earned $20,000 in the first 3 months with an 85% profit margin 😎

Amazing nugget in there about the two co-founders:

Fun fact: Kyle and John have never actually met in person before. They just had their first Zoom call ever last week to work on a pitch. “We handle everything via Slack and it’s working out great,” Kyle says.

Also from that Removaly article:

While Removaly is bootstrapped, its competitors aren’t. Their biggest competitor, Delete Me, has raised around $6.5 million.

That reminded me of a recent tweet by Justin Jackson, founder of a $1 million ARR podcast hosting & analytics company…

Libsyn: Est. 2004
ConvertKit: Est. 2013

Libsyn has about 12.05% of the paid podcast hosting market.
ConvertKit has 0.34% of the email newsletter market.

Libsyn’s ARR is $25 million.
ConvertKit’s ARR is $29 million!

The market you’re in determines most of your growth potential.

Removaly is in the data privacy market, which only seems to be growing 📈

Meaning they can have much bigger competitors and still do very well for themselves.