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Yup, this is a thing.
Think journals, diaries, planners, notebooks and sketchbooks.
From the PDF highlight reel that accompanies the interview:
Rachel said her process is very similar. She starts off browsing Amazon and other marketplaces online, as well as browsing physical bookstores for what’s selling. A tip that’s worked well for her is to add some “millennial speak” style catchphrases in the title. An example being a daily planner she published last year called, “Get Shit Done.” This book bought in between $6k-$11k a month for the first few months.
I’m not certain but most likely this is Rachel’s book on Amazon. You can see a bunch of similar titles from the same author here.
Fair warning though, from Nick at Side Hustle Nation:
“there’s some seasonality that comes into play, there are some competitive factors that come into play, and there’s a little bit of a gold rush feel to all of this.”