Conference Badges = $5 Million in Sales

Conference Badge provides an easy way for event organizers to design and order name badges 🪪

Founder Philippe-Antoine Lehoux wrote in 2013 that he’d started the business a year prior…

The idea came after struggling to print name badges at a game jam festival I organized in Quebec City.

Their two products 👇

PDF name badges ($0.25 each) and Printed name badges ($2.00 each). PDF is our most popular product.

Philippe says of their first year in business…

We did try AdWords and LinkedIn ads without much success…

…most of our traffic is word of mouth, Eventbrite referrals and Google organic searches.

They’d hit $7000 in monthly revenue after that first year, and saw lots of opportunities for growth 📈

Including…

We’re leaving a lot of money on the table because of the long turnaround time we offer from Canada — we absolutely need to find a printing partner in the US.

Fast forward to August of this year, and Philippe tweeted…

ConferenceBadge.com might be for sales.

2019: $830 000 USD in revenue
2020: 🦠😷
2021: 🦠😷
2022: $564 000 USD in revenue
2023: En route for $700 000 USD in revenue

In reply to a comment he added…

30% of the revenue are PDFs of badges, so no fulfillment.

Then, a few weeks later…

WE SOLD @ConfBadge! 🤯😃

56 days from this first tweet to the deal closing!

And added a screenshot from showing the business had done $5 million in lifetime sales since 2013 🤯

Unclear what the sale price was, but I’m guessing around $2 million.

Back to something Philippe wrote in 2013, after they’d hit $7000/month in revenue…

We owe our early traction to Eventbrite, who prominently featured us on their blog, Twitter account and help section.

They contacted us, before our launch, after seeing we were developing off their API.

Eventbrite is an event management platform which lets you find free and paid events happening near you.

In other words, a perfect complementary business to Conference Badge.

Is there a big complementary business in your niche? 🤔

One that you could develop a win-win partnership with?

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