How To Build An Army of Content Partners

📝 A recent article by Perrin Carrell…

• How to build an army of content partners who will happily promote your content for you

Within that, he suggests building a database of “Super Sharers” to help promote your content.

According to Perrin, Super Sharers are 👇

People who already frequently share content in the places you want to promote content.

Examples are like:

– People who share stuff in private Facebook groups
– People who post a lot in subreddits (long-form posts are ideal)
– People who lead discussions in Slack or Discord groups
– Long-time niche forum members

These people don’t even have to be all that well-known.

The important part is that they already enjoy producing content for or sharing content with an active community.

He adds…

The reason these folks are such great content partners is because they get their dopamine hits from sharing stuff.

It usually doesn’t take much convincing.

🧐 How to find these people…

It usually has to be manual. You’re going to look at the posts/comments in a community for the past 30-ish days and try to identify people who are most active. Then, DM and strike up a friendly convo…

These folks are usually driven by appreciation, so complimenting their content and insights is a good foot in the door. Then, just try to be friends. Try to be friends before you approach them asking for a share.

Obviously, you’d also need to create share-worthy content, the type of content that any Super Sharer would be happy to post about 😍

All of this would take time, of course, but clearly it would work well if you put in the time and effort.

Perrin goes on to explain how to….

• Build a database of business content partners.
• Build a database of customer advocates.
• Build a database of community owners.

Some great ideas in there.

And I wonder if this kind of thing could be offered as a service to startups 🤔

As in, they would pay you to go out and build these relationships and databases on their behalf, thereby making it easier to promote their content.

Get 10 more business ideas in your inbox each week