Sex Chocolate Guy Has Mastered TikTok Marketing

Remember Oliver Brocato, the 21-year-old founder who we previously profiled here?

His sex-themed chocolate business (Tabs) generated $11 million in just 18 months using TikTok 💰

Now he’s back with a new business called Study Buddy, an AI tool that basically helps students cheat on tests and assignments 😏

He recently tweeted…

studybuddy made $35k+ in revenue COMPLETELY off-season, during the beta-test. 🚀

got nothing fancy, just a webfront and a decently functional product.

How does he do it?

👉 TikTok user generated content (UGC).

UGC = the videos of random people talking about different products you see on TikTok.

Videos like these…

• No resson to be failing these days 🤷🏽‍♂️
• Ai will save all of us students 😤

In another twitter thread, he shared his playbook on how you can do TikTok UGC, right…

“how u found and trained ur creators ❓”

let’s end the discussion here on out: u don’t train em ❌

u hire them, let them do their thing, and test the weeds.

if they smack & are consistent w/ the posts, u retain them.💰

if they’re full of shit and produce subpar work, u don’t have time for that bs.

use these parameters to judge creators KPIs:

✅ quality content
✅ posting consistency
✅ viral potential

don’t see these things? cut ‘em.

this is it.

if you’re not a fan of simplicity, tough luck.

the process is straightforward and far from complex – simple and, a bit boring.

Oliver says he’s “taking this saas to ~ 1 mill/month in j 4 months” 🚀

And I wouldn’t bet against him.

But I reckon the key here again might be his choice of product.

As Oliver said in that 2-hour interview back in April…

Most people start off trying to build the product and brand and then try to figure out how to market it. 

Whereas I have a very clear understanding and background of TikTok and viral marketing… so I kind of reverse engineered it… I was like, how do I build a product that’s going to go viral, that lends itself to organically going viral?

Sex chocolate lends itself to organically going viral 🍫

As does an app that helps students cheat 😈

Seth Godin drives the point home…

just about every successful product or service is the result of smart marketing thinking first, followed by a great product that makes the marketing story come true.